Photo of branded cards.
Cake Walk Branding

This is a branding project for Cake Walk, a fictional diet-friendly cake mix company. Inspired by the colors of cakes, nostalgia of vintage birthday decorations, and playful energy of childhood carnival games, the visual identity takes on a language that’s as whimsical as it is longing.


Logo, color, type, and graphic systems.

Physical & Digital

Packaging, social, and miscellaneous marketing collateral.

Web Identity

Select e-commerce website mockups.
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